The structure, the interface, the code. A site your customers find their way around, your team can run, and you own the day it ships.
Before a single screen is drawn we work out what the site is made of: the pages, what each one is called, and the order someone meets them in. It is the least visible part of the job and the one that decides whether anybody finds anything.
We audit what you already have, throw out what nobody reads, and map the route from a stranger’s first question to the thing you want them to do.
How it works comes first and how it looks comes second — and the second is far easier once the first is settled. We draw the screens against the map, for the thing your customer actually came to do.
Your colours, your type and your photographs, arranged so the important thing on each screen is obvious without anyone having to be told.
A site your team cannot change is a site that goes stale. We model the content around the way you already work — the fields you need and none of the ones you don’t — so changing a price or a page is a small job rather than a project.
You get the keys and a walkthrough. After that your words, your pictures and your prices are yours to change, without calling us first.
Most of your visitors arrive on a phone, often on a poor connection, and they leave if nothing has happened yet. We build for that first: small pages, few requests, and nothing loading that nobody asked for.
The same discipline is most of what search engines want. Clean structure, honest markup and a site that answers quickly are what get you found without paying for it.
What you get
- The site, the code and the accounts are yours the day it ships.
- Simple enough for your team to run without us, and we show you how before we go.
- Most of your visitors arrive on a phone, so that is the screen it is built for first.
- Structure, speed and honest markup, so people find you without paying for it.
- Hosting and maintenance in the same place, so there is one number to call.